Tips for Advertising Effectively Through Email

Email is a well established tool for marketing any product or service. Many people think that email is dead and give preference to more modern trends in marketing like social media marketing. However email marketing is still a powerful tool for promoting your business. It all depends on the relationship you have built up with your list or subscriber base. If you have built up a loyal subscriber base you will find that your emails will get opened and your readers will be responsive. The trick with email marketing is not to over advertise to your list.

The subject line: this is one of the most important factors in getting your reader to open the email. It is like a title in copywriting and must be something that will interest the reader and entice them to open the email. You need to know your list well and understand what ads interest them. People will be interested in different products and will be responsive a variety of subject lines. You will need to keep a list of good subject lines that readers have been interested enough in to open the email.

Personalizing: it is a proven fact that when you personalize an email it will get far more response. The reader will feel more like reading than simply discarding the email. Personalization is easy when you send out emails to your list via an autoresponder. This software is not too expensive and will enable you to personalize your mail with just one click. When an email is personally speaking to you it will have a far greater impact.

Make sure it can be friendly to mobile phones: this means that it should have a good preheader. This is the first couple of lines of the email. If the preheader is interesting the rest of the email will be opened. Remember that your email is competing with many other ads on a mobile and you need to catch your reader's attention fast. The links need to be clear and separate so that they can be clicked with a touch of a finger. The mobile user is always in a hurry and is checking their phone as they rush to another task so you email ad must get their attention fast or it will end up being deleted before it even gets read.

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